What sets Curlssential apart?
Our Story
Curlssential was created to celebrate and care for naturally curly and textured hair that has long been overlooked in a world shaped by straight hair standards. As the pioneer curly hair brand in the Philippines, Curlssential was built to serve a community that was long underserved by the local beauty industry.
With limited resources and still a student at the time, she began creating what she could not find, starting with scrunchies, then head caps and pillowcases, using what her allowance could afford. What started as a personal solution slowly grew into something bigger.
Today, Curlssential offers thoughtfully designed hair tools and haircare made specifically for curls, coils, and waves. Every product is CURL-fully curated and ergonomically designed with textured hair in mind, focused on care, comfort, and confidence.
Designed for Real Textured Hair
From hair ties to tools and formulas, every product is thoughtfully crafted to fit, hold, and care for natural curls. Because curls deserve products that actually work.
PIONEER in Curly Hair Care
Founded in 2019, Curlssential is the Philippines’ first brand dedicated to textured hair. We’ve been shaping the way curls, coils, and waves are cared for ever since.
For Curls, By Curls
We grow with our community. Our customers’ experiences shape what we create, because their struggles are our struggles too.
Function First, Always
Every product begins with a real curl problem. If it doesn’t serve a purpose or improve curl care, we don’t make it.
Accessible and Thoughtful
Quality curl care should be accessible. Our products balance performance, durability, and affordability—without compromising care.
This brand is for curls, by curls.
We understand the struggles because we experience them ourselves. From product design to formulation, everything we create is rooted in real curly hair needs.
At Curlssential, we believe textured hair does not need fixing. It deserves understanding, care, and representation.